Gennadiy P. Vinogradov (Doctor of technical sciences, Professor, wgp272ng@mail.ru)

Tver state technical University

The formal theory of choice developed by abstracting from the subjective factors. This led to the creation of a normative theory of decision making "perfect" the subject, but the logic of the problem of selection has led to the need to study how and why in real conditions there is "withdrawal" of the subject from normative rationality. The solution to this problem currently associated with the results obtained in the theory of reflexive games and the theory of information systems management with a will and intelligence. However, despite the abundance of works in this direction, the problem remains acute. The aim of this work is to show that the patterns of departure of the subject from the "ideal" of rational choice to the subjectively rational are connected with the peculiarities of identifying and understanding external conditions and the properties of their interests. External factors associated with the commitments taken by the agent. Internal factors reflect the interests of the subject, induced his needs and ethical system to which he adheres. The result of this work is to proof that the choice of subject is based on perceptions of the situation of choice, which reflect different aspects of understanding the subject and its properties and they form an information structure of ideas, as a lot of possible ideas. Evaluation of satisfaction with the current situation of choice of a subject result in changes to the structure of interests of the subject, and he can choose it. It is shown that the entity in making decisions uses three sets of alternatives: control, structural, and identification. This implies the inclusion in the decision model of the virtual three parties involved in the selection of appropriate alternatives. Rules for the choice of these alternatives, depending on the subject's understanding of the situation and structure their interests are shaped by compromise and the problem of modeling the choice of acquiring the game contents.

reflexive governance, decision-making model, decision making, compromise